Little Known Brands 1: Norrøna
In a new series, I'm going to be focusing on brands that are not yet Patagucci status in the US, and hopefully persuade you to at least check them out. The first of these is my new favorite: Norway's very own Norrøna.
This brand has been gaining well deserved notoriety in the US lately because of their partnership with Backcountry.com, making them the exclusive retailer in the United States. Having searched all my life for a brand that caters to what I view as a large sector of the outdoor market, the taller thin people like me, Norrøna is a positive step in that direction.
Known for their bright colors and high quality Gore-Tex fabrics, Norrøna is what I view to be the Arc'Teryx of Europe. The main difference? Sizing. Some of Norrøna's jackets are harness cut, like Arc'teryx, but mostly they are made for tall, leaner Norwegians, which is great news for a 6'3 185 lb man like myself.
Their newest marketing innovation is their website, which they totally remade in 2014. They made it much more user accessible and started to feature product videos like the one below, showing the size and weight of the model features. This might not seem like a big deal, but for those of us that shop frequently on the internet, this is huge. Knowing how a jacket will fit is my main source of consternation when shopping online, and it has lead to many wasted hours and dollars. No more, as these videos show you exactly how the jacket will fit someone of a like stature.
As soon as Backcountry.com picked them up, I was stoked out of my mind. To think that finally my lifelong quest for the perfect fitting jacket could be solved by a little known company out of Norway. This just goes to show how the little known brands are usually the best, even if they don't stay unknown for long, as Norrøna is taking huge steps in popularity in the US.
Have a look at their website here.
Check out their product at Backcountry.
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