In the spotlight this week is Swedish outdoor manufacturer Fjällräven. The Swedish word for Arctic Fox, Fjällräven specializes in russacks and stylish but functional outdoor gear. They are hugely involved with their community and the outdoors, constantly sponsoring such events as the annual Fjällräven Poler, that just concluded April 11th.
With items that are naturally colored and made with nature in mind, Fjällräven takes the next step when it comes to being eco-friendly. They have stepped up to make the world a better place for future generations, and it shows in their products. They make durable gear that will last a long time, so as to not have to be constantly replaced by fabrics that end up in landfills. They are also massive advocates of getting people outside and promoting healthy lifestyles. They push for the younger generation to become stewards of the environment.
With items that are naturally colored and made with nature in mind, Fjällräven takes the next step when it comes to being eco-friendly. They have stepped up to make the world a better place for future generations, and it shows in their products. They make durable gear that will last a long time, so as to not have to be constantly replaced by fabrics that end up in landfills. They are also massive advocates of getting people outside and promoting healthy lifestyles. They push for the younger generation to become stewards of the environment.
These things, and the syle and functionality of their gear and packs make Fjällräven awesome. They are just now getting recognition in the US, and deservedly so. Even though the prices are a bit more than the norm, what that money goes to support is worth it. They make social responsibility look and feel good.
Check them out here!
In the spotlight this week is Swedish outdoor manufacturer Fjällräven. The Swedish word for Arctic Fox, Fjällräven specializes...